PDF‘s Autumn/Winter 2024 collection, unveiled at their debut Milan Fashion Week presentation, pushes the boundaries of traditional aesthetics in the realm of extreme sports. The collection is built around the concept of an anti-hero athlete protagonist with the spirit of nonconformity and rebellion. This anti-hero is portrayed as someone who defies the norms of respectability and conventionality, breaks rules, and commands attention and admiration from both societal outcasts and insiders who resonate with this polarizing figure.
The AW24 collection focuses on the rollercoaster of emotions from adrenaline and anticipation to overflowing passion and emotion, often expressed in explosive and unconventional ways. PDF utilizes exaggerated proportions, contemporary print techniques, unconventional washes, and cutting-edge technical fabrications derived from extreme sporting apparel to delve into the psyche of their sporting anti-hero. This approach reflects the brand’s identity as the underdog capable of achieving remarkable success.
PDF, a Milan-based genderless ready-to-wear brand, was founded by Creative Director Domenico Formichetti. Formichetti is known as an influential figure inside Italy’s streetwear scene and has dressed some of the world’s biggest contemporary musicians, including Rihanna, Drake, J Balvin, Joey Bada$$, and Doja Cat. The brand offers an unconventional take on streetwear, heavily influenced by Formichetti’s passion for extreme sports. The designs often feature exaggerated proportions inspired by technical surf and snow apparel.
