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A Look at Slowear’s FW24

A Unified Vision for Italian Men's Fashion

January 19, 2024
in Fall Winter 2024.25 Menswear, Lookbooks, Milano Fashion Week
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Courtesy of Slowear

Slowear’s Fall-Winter 2024 collection brings together the unique strengths of its four brands—Incotex, Zanone, Glanshirt, and Montedoro—under a single, cohesive vision.

FW24 stands out for its commitment to natural materials and fine yarns. The collection features a range of exquisite fabrics, from luxurious wools to the finest cottons. These materials are the foundation of a collection, offering tone-on-tone combinations enhanced by vibrant color accents like brick red, forest green, and mustard.

Courtesy of Slowear

The collection follows the evolution of the men’s wardrobe, balancing the brand’s classic slim and tapered fits with an increasing emphasis on comfort. Softer, more comfortable volumes are introduced, along with over-the-top designs that cater to the diverse needs of the modern man, from business to casual to leisure.

Courtesy of Slowear

Each brand within the Slowear group brings its style and expertise to the table. Incotex, renowned for its pants, continues with tailored suits and technical outerwear, introducing classic tailoring patterns in contemporary fits.

Courtesy of Slowear
Courtesy of Slowear

Zanone expands its knitwear collection to include outerwear and knit blazers, a first for the brand. This season, Zanone blends soft suede leather with elegant knitwear, creating hybrids.

Montedoro continues to offer a mix of performance and style, featuring the Franchigia model—a modern reinterpretation of the field jacket. The collection includes parkas, bomber jackets, and vests made with high-performance fabrics and fine tailoring details.

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