Anteprima presents a collection that defies conventional boundaries, blending the realms of physical and digital expression. Embracing innovation, creativity, and elegance in a world marked by complexity and unconventionality, the brand introduces the concept of “digital elegance” – a punk-inspired style that exudes boldness, power, and intellect. Izumi Ogino, the Creative Director of Anteprima, emphasizes the enduring influence of fashion in an increasingly digital age, expressing her commitment to empowering women through her collections.
Craftsmanship and technology converge harmoniously in Anteprima’s FW 24-25 collection, presenting two distinct yet complementary realities. Contemporary visuals capture the essence of the digital era, offering fresh avenues for expression and reflection in a rapidly evolving world. The iconic Wirebag epitomizes this fusion, juxtaposing innovative materials with meticulous handmade craftsmanship, epitomizing the brand’s ethos of blending tradition with modernity.
This collection stimulates the senses, inviting exploration and the fusion of modern technology with visual aesthetics. Drawing inspiration from the cyberpunk aesthetic of the 2000s and the sophistication of high fashion, Anteprima’s designs incorporate distorted digital patterns, fluid lines, and textures that challenge perceptions.
Bold glamour takes center stage through wet-looking finishes, glossy trims, and metallic accents, infusing the collection with an air of sophistication and playfulness. From intricately knit designs featuring metallic nylon to knitted fur ensembles with sparkles of polyester and nylon, each piece embodies a unique blend of boldness and elegance. The color palette, influenced by artificial intelligence and technological innovation, ranges from vibrant watery tones to softer, ethereal hues, creating a captivating visual narrative that transcends traditional boundaries. An immersive video experience designed by studio WOW during the Fashion Show promises to transport viewers into the digital world, echoing the collection’s themes and emotions for a truly sensory experience.
See all the runway looks in the Gallery below:
