Awake NY has presented its highly anticipated collaboration with Jordan Brand, showcasing a comprehensive collection that pays homage to the cultural nexus of New York City’s basketball and streetwear scenes. At the heart of the release is the Awake NY x Jordan Air Ship, a sneaker born from the shared heritage of the city and Michael Jordan, who spent part of his childhood in Brooklyn. The collection, comprising the Air Ship and a range of co-branded apparel, serves as a testament to the enduring influence of NYC on both basketball and urban culture.
The apparel lineup features a meticulously crafted varsity jacket alongside a curated selection of streetwear essentials, all adorned with intricate detailing that nods to the collaborative spirit of the release. From chenille patches to snakeskin accents, each piece reflects the vibrancy and diversity of New York City’s streets. The accompanying lookbook, shot by Christopher Currence and featuring prominent community figures, further amplifies the collection’s connection to the city’s dynamic cultural landscape.
SNEAKERS
In addition to the product offerings, Awake NY presents ‘Where I’m From,’ a short film directed by Anthony Jamari Thomas, set against the backdrop of Fort Greene. The film captures the essence of the neighborhood and its influence on the collaborators, with appearances by notable figures such as Carmelo Anthony and DJ Clark Kent. Through this multimedia approach, Awake NY invites audiences to immerse themselves in the spirit of New York City and the collaborative ethos driving the project.
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As anticipation builds for the release, Awake NY promises further updates on the availability of the Air Ship and its accompanying apparel. With a price point of $150 USD and a release slated for spring via Nike SNKRS and select retailers, enthusiasts can expect a closer look at the meticulously crafted designs and exclusive colorways.
Explore the collection in the Gallery below:
