Bad Bunny has once again teamed up with the French fashion house Jacquemus, this time starring in the stunning campaign for their latest ready-to-wear collection, “Les Sculptures.” The campaign was unveiled on February 12, showcasing the Puerto Rican singer and rapper modeling a variety of pieces from the collection that are now available online. Among the featured items are the Les Zizi Repetto Jacquemus, La Veste Cuadrada, Le Pantalon Salti, and several others.
The campaign highlights Bad Bunny in avant-garde, sculptural pieces that embody the collection’s name. Notably, he is seen shirtless wearing mid-torso extending clam-shaped pants, a distinctive look that was part of the French brand’s recent runway show. In another striking image, Bad Bunny models red pants that blend the aesthetics of pants and a half skirt, showcasing the innovative design ethos of Jacquemus.
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This collaboration marks another chapter in the ongoing partnership between Bad Bunny and Jacquemus, which previously made headlines with their iconic look for the 2024 Met Gala. The gala outfit paid homage to Karl Lagerfeld and featured Chanel-esque white carnations and a backless blazer, further cementing the synergy between the artist and the fashion brand. Their first notable collaboration was for the brand’s “Le Splash” campaign in 2022.
Jacquemus is renowned for its star-studded campaigns and celebrity endorsements, and this latest collaboration with Bad Bunny continues that tradition. The brand has previously featured other high-profile figures in its campaigns, including BLACKPINK’s Jenny and Kendall Jenner, each adding their unique flair to Jacquemus’s creative presentations. With “Les Sculptures,” Jacquemus and Bad Bunny have once again proven their ability to blend fashion and celebrity influence, creating memorable and innovative fashion moments.
