Since its inception, ICEBERG has epitomized progress and dynamism, and as it marks its 50th anniversary, creative director James Long reinterprets the brand’s archives to propel it into the future. Embodying a blend of desirability and credibility, ICEBERG’s aesthetic remains sharp yet effortlessly wearable, playful yet positively charged, encapsulating its timeless essence.
James Long, ICEBERG’s creative director, reflects on the brand’s enduring spirit, stating, “ICEBERG has always exuded optimism and boundless energy. Celebrating its 50th anniversary by drawing inspiration from the archives allows us to set our sights firmly on the future.”
The collection features raw-cut reversible coats, seamlessly melding sleek faux leather with herringbone patterns, a nod to both archival ICEBERG designs and James Long’s own design language. Knitwear, a cornerstone of ICEBERG’s identity since its inception, takes center stage, with brushed knits adorned with iconic cartoon characters like Tom from Tom & Jerry, paying homage to the brand’s longstanding love for cartoons.
Everyday wear receives an edgy update at ICEBERG, with details like faux shearling sleeves on herringbone blazers and slouchy faux leather bikers adding a punk-inspired twist. Hardware accents, such as grommets and zippers, pay homage to ICEBERG’s heritage, while heels with grommet-accented straps and signature I. Brogue shoes pay tribute to James Long’s British roots in shoemaking. From knit coats to statement tops, each piece in the collection embodies the unmistakable essence of ICEBERG, blending heritage with modernity seamlessly.
Discover all the looks from the show in the Gallery below:
