The new “Less & More” collection by MAITREPIERRE delves into the concept of duality, reflecting the complexities of our modern world where virtual and reality intersect. Combining a Kawaii aesthetic with Parisian codes, the collection presents a juxtaposition of styles, blending cat-dresses with cashmere coats and teenage hoodies with hybridized cap hats and lavalieres. Laser cut-outs adorn dresses, resembling digital embroidery and infusing a sense of preciousness that straddles the line between worn garment and historical treasure.
In the Fall Winter 2024-2025 collection, MAITREPIERRE draws inspiration from video game aesthetics, collaborating with New York visual artist Gracelee Lawrence to create original designs using GMO corn residues. These pop-colored sculptures introduce a playful and offbeat element, featuring characters reminiscent of a digital world. By challenging notions of filters, reality, and the role of clothing, these portable sculptures serve as totems within a hybrid collection, fostering a dialogue between fashion and art.
Furthermore, MAITREPIERRE partners with renowned Parisian shoemaker CAREL to produce a series of eight shoe models and two new bags, George and Simone, crafted from bio-sourced materials. These designs blend iconic heritage with futuristic elements, reflecting the brand’s commitment to innovation and sustainability. As an ambassador of NONA Source, MAITREPIERRE achieves its goal of neutrality by ensuring that 100% of its pieces are made from dead-stock, waste, or certified recycled materials.
The collection’s makeup, envisioned by Ruby Mazuel in collaboration with French brand EMBRYOLISSE, emphasizes natural and responsible beauty with ultra-high-performance formulas. Additionally, hairstyling by Gabriel de Fries is supported by Less Is More, an Austrian hairdressing brand committed to environmental and climate protection, offering effective products that prioritize sustainability without compromising results. Through these collaborations and initiatives, MAITREPIERRE not only showcases innovative design but also exemplifies a dedication to ethical practices and environmental stewardship in the fashion industry.
Explore the collection in the Galery below:
Wow o am loving this collection