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REMAIN Spring Summer 2024: A Vision of Originality and Self-Exploration

An exploration of originality, craftsmanship, and personal expression.

February 29, 2024
in Ad Campaigns, Female Models, Spring Summer 2024 Campaigns, Womenswear
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Courtesy of REMAIN

For Spring Summer 2024, REMAIN presents a collection that invites us to reconsider what it means to be original. It’s a call to introspection, urging us to discover our unique essence and how this individuality can be expressed through fashion. This season, REMAIN crafts each piece with intricate detail, offering a canvas for personal expression that comes alive with the wearer’s confidence and distinctiveness.

SS24 CAMPAIGNS

At its heart, the collection showcases exceptional craftsmanship in both tailoring and leatherwork. It ventures into contemporary silhouettes, finishes, and fabrics, all while paying homage to the rich heritage of classic design. The essence of REMAIN’s approach lies in reimagining traditional tailoring concepts, blending the precision of masculine suiting with playful proportions to craft garments that are both empowering and inherently feminine.

Courtesy of REMAIN

The collection celebrates the sculptural beauty of the female form with garments that emphasize hourglass volumes, achieved through in-built boning, meticulously fitted and ruched waist details, and statement-making chunky belts. Pants are redefined to be both elongated and elegant, featuring flared bottoms and extra-wide leg cuts that gracefully expand in motion. Outerwear and jackets command attention with bold cuts, cocoon sleeves, and exaggerated collars, finding their balance with more delicate counterparts.

Leather is a foundational element of the collection, symbolizing refinement, maturity, and femininity through striking contrasts. The interplay of dark, dynamic leather pieces against the lightness of gauzy knits and sheer, hand-embellished skirts and robes amplifies the impact of each garment, illustrating the harmony found in opposition.

Courtesy of REMAIN

The attention to detail within the collection invites a closer look; what appears from afar as robust metal stud hardware on a suede overcoat reveals itself up close as delicate floral arrangements, challenging traditional notions of femininity and masculinity. Utilitarian knots are reinterpreted as casual embellishments on cotton tops and silky leather skirts and dresses. The collection engages the senses with three-dimensional fabrics like coated denim and diaphanous blouses, encouraging tactile interaction and a deeper connection with the garments.

A restrained color palette underscores the collection, with seasonal hues of warm browns, earthy greens, and timeless monochrome, ensuring that the focus remains on the quality and impact of the materials. Accessories complement the collection’s thematic contrasts, with structured, boxy bags adorned with bohemian knotted details in earthy tones.

Courtesy of REMAIN

Footwear by Channastudio encapsulates the collection’s ethos, with upcycled, pointed heels wrapped in draped and sculpted fabric, transforming each shoe into a distinct piece of art. These details, both large and small, invite a closer observation and appreciation, embodying refinement in every stitch.

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