Rochas, under the creative helm of Alessandro Vigilante, is poised for a remarkable resurgence. With its legacy predominantly associated with fragrances in recent years, the brand embarks on a journey back to its roots, meticulously revitalizing Marcel Rochas‘ iconic elements. Vigilante orchestrates a strategic return to the essence of Rochas by adorning a salon in the Hôtel d’Évreux with hues of hibiscus pink and reinstating Rochas trademarks like squared jacket necklines and hourglass silhouettes. When asked to define the contemporary essence of Rochas, Vigilante succinctly articulates it as “elegance, simplicity, and youth,” infusing a generous dose of fantasy while maintaining a prudent distance from provocative trends.
The revival finds inspiration in a 1939 photograph by Carlo Mollino titled “Fairytales for Adults,” encapsulating a whimsical narrative of elegance. Vigilante draws from this enchanting era, selecting French lace with Art Deco motifs to craft delicate slip dresses adorned with fluttering ribbons, evoking a sense of timeless charm. The ambiance backstage resonates with the spirit of Diana Vreeland, where the mantra “the eye has to travel” guides the creative process, leading to an exploration of ingenious and unconventional concepts. From dressed-down luxury exemplified by margarita green cargo pants in satin to opulent brocades and velvets in chocolate hues, each fabric exudes a luxurious allure.
Amidst the lavish fabrics and whimsical accessories, Vigilante’s vision for Rochas emerges with clarity and ambition. The collection not only pays homage to the brand’s heritage but also ventures into new realms of sophistication and surrealism. With Vigilante’s bold aspirations, the Rochas woman is poised to reclaim her distinctive identity on the fashion landscape. As the collection awaits its unveiling, anticipation mounts to witness the culmination of Vigilante’s grand vision, offering a glimpse into the future of Rochas’ sartorial narrative.
Explore the lookbook in the Gallery below:
