The AMBUSH® Fall Winter 2024 collection, curated by Yoon Ahn, clashes the traditional preppy aesthetic and sportswear in her approach to fashion. Through the lens of “unhinged preppy,” Ahn plays with the archetypal buttoned-up look, integrating it with sportswear elements. The collection’s oversized silhouettes, relaxed into a comfortable slouchiness, echo a shift towards ease and practicality, fitting for the modern hectic lifestyle. The strategic layering of classic pieces with a twist—such as frayed knits with varsity patches and weathered collars—creates a narrative of cherished, timeless wardrobe staples evolving.
Ahn’s approach to the collection further juxtaposes rebellion against conformity, a recurring theme in AMBUSH®’s narrative. This season, however, introduces a softer, more restrained aesthetic alongside the brand’s vibrant energy. Elements reminiscent of schoolgirl and ’50s chic, including white collars fastened with ribbons and knee-length A-line coats, give the collection a youthful, dress-up allure. Yet, this elegance does not detract from the collection’s playful spirit, seen in the jewelry pieces and the revisitation of plaid and sportswear.
By merging collegiate and professional worlds, youth and adulthood, and the contrasts between the celebratory nature of raves and the groundedness of reality, Ahn invites us into a world where fashion serves as a bridge between diverse experiences and states of being. The collection’s accessories, from chunky brogues to delicate kitten heels and the iconic heart bags, further articulate this theme of duality and transition.
See all the looks from AMBUSH® Fall Winter 2024 Collection in the Gallery below:
