Ahead of the much-anticipated Fall Winter 2024.25 Ready-to-Wear show, Chanel offers a glimpse into a collection deeply rooted in the brand’s heritage yet pulsing with contemporary energy. Scheduled for Tuesday, March 5th, at the iconic Grand Palais Éphémère in Paris, this collection draws inspiration from a locale profoundly intertwined with Gabrielle Chanel’s personal narrative: Deauville. The coastal town, known for its racing culture and timeless appeal, serves as the perfect muse for Virginie Viard’s latest creations for Chanel.
The preview, captured by the renowned photographic duo Inez & Vinoodh, combines the essence of Deauville with the modern sophistication of Chanel. The imagery features the silhouettes of five models, their forms blended through a delicate play of transparencies against the backdrop of Deauville’s dynamic skies and expansive sandy shores. The photographs, taken from dawn until dusk, evoke a sense of timeless elegance and fluidity, mirroring the ever-changing but always enchanting skies above Deauville.
Featured within this preview are models Vivienne Rohner and Amelia Gray, enveloped in oversized, checkered tweed coats that draw inspiration from menswear yet are unmistakably Chanel in their finesse and detail. Lulu Tenney presents a more nuanced interpretation of the Chanel aesthetic with a culottes suit beneath a coat painted in the warm colors of a Deauville sunset. Angelina Kendall‘s pleated black satin dress introduces a touch of classical refinement, while Mahany Pery’s tweed trouser suit channels the spirit and silhouette of Gabrielle Chanel herself, highlighting the timeless allure that has defined the brand since its inception.
Accessories play a key role in completing each look, with quilted bags, tweed caps, wide-brimmed hats, and scarves coming together to suggest a free-spirited elegance that is both grounded and ethereal. These pieces complement the clothing while also contributing to a narrative of movement and freedom, echoing Gabrielle Chanel’s own revolutionary approach to women’s fashion.
the video is beautiful! but I wish Chanel would go back to creating the amazing sets like they did with Karl lagerfeld! just a stupid big video wall…