Singer and actress Kim Sejeong takes the cover story of Elle Korea Magazine‘s latest D Edition captured by fashion photographer Mok Jungwook. In charge of styling was Song Hwajeong, with set design from Kwon Dohyung. Beauty is work of hair stylist Lee Iljoong, and makeup artist Lee Nagyeom. For the session Sejeong is wearing selected pieces from Longchamp.
Since joining Longchamp as the new ambassador in May last year, Kim Sejeong has proven to be a perfect match for the brand, reflecting its authenticity and uniqueness. Known for her roles as an award-winning actress and her success as a solo artist after being part of the iconic girl group Gugudan, Sejeong brings a diverse and innovative flair to Longchamp, mirroring the brand’s own spirit.
Her experiences with Longchamp, especially during shoots in Paris, highlight the close and caring relationship she has developed with the brand. The warmth and dedication of the Longchamp team have given Sejeong a deeper insight into the brand’s collections and the inspirations behind them, enriching her role as an ambassador. When discussing Longchamp, Sejeong emphasizes the brand’s positivity, great energy, and genuine authenticity. She values the team’s effort to elevate everyone involved, aligning with her personal values of gratitude and appreciation.
Sejeong’s favorite Longchamp bags – the Roseau and the Le Pliage collection – reflect her personal style and practical needs. The Roseau stands out for its simple elegance and versatility, while the Le Pliage, known for its lightweight and practical design, caters to her preference for carrying various items.
Sejeong’s acting career lift off with her role in “School 2017,” which led to more opportunities in the industry. Her performance in “The Uncanny Counter” contributed to the show’s success, but it was her role in “Business Proposal” that elevated her popularity among a global audience. “Business Proposal” gained a massive following among K-drama fans but also achieved considerable praise, placing it alongside top non-English Netflix series. Her performance earned her the 2022 Asian Artist Award for Best Actor, marking a highlight in her career.
Photography © Mok Jungwook for Elle Korea, read more at elle.co.kr
