The Pucci Very Vivara collection, envisioned by Camille Miceli, presents a harmonious blend of geometric, abstract, and organic motifs. This collection channels the dynamic essence of nature, from the fluid motion of water to the celestial orbits of the sun and moon, encapsulated most notably in the Pucci Yummy Bag. This standout piece, with its rich infusion of colors and patterns, sets the tone for the season, offering a blend of optical allure and elegance.
The campaign, captured by fashion photographer Mario Sorrenti, features supermodel Vittoria Ceretti embodying the collection’s inspiration – the elemental force of water. This imagery reinvigorates the Vivara print, a design that first emerged in 1965 and has now been reimagined by Miceli. Through Sorrenti’s lens, the Vivara print gains new life, pulsating with energy and depth. In charge of styling was Jacob K, with creative direction and production by Al Dente, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Tomo Jidai, and makeup artist Lucia Pica.
At its core, the Vivara collection is a luxurious manifestation of style and sophistication. It pays tribute to the iconic Vivara print, fusing fashion with art across a selection of women’s dresses and exclusive accessories. The print’s geometric shapes and vivid colors are meticulously applied to high-quality fabrics, ensuring each piece stands out as a unique work of art.
This season’s offerings extend to an array of elegant dresses and sophisticated garments ideal for both urban and seaside settings. The collection includes caftans, colored tops, and skirts, all refined with gabardine details and designed to cater to the Pucci woman’s desire for comfort styled with elegance. Accessories like sophisticated bags and sandals with curvaceous heels complement the clothing, drawing on the iconic lines of the Marmo print.
The Very Vivara collection revisits the vintage allure of the 1960s, blending modern silhouettes with innovative fabrics to flatter every figure. It provides options for men as well, with trendy blousons and sophisticated denim that strike a perfect balance between casual and chic. The collection is adorned with exclusive jewelry pieces, from dynamic disc cascades to intricate chains, adding a contemporary touch to Pucci’s heritage. This line is for those who aspire to combine a modern aesthetic with traditional elegance, showcasing a collection that is as timeless as it is contemporary.
