Italian fashion house Roberto Cavalli unveiled its Spring Summer 2024 campaign starring supermodel Raquel Zimmermann lensed by fashion photographer Robin Galiegue. In charge of styling was Sissy Vian, with casting direction from Barbara Nicoli & Leila Ananna. Beauty is work of hair stylist Damien Boissinot, and makeup artist Karin Westerlund. This season’s advertising campaign embodies the essence of liberation and the distinct charisma that defines the Roberto Cavalli woman.
The Roberto Cavalli Spring Summer 2024 Paradise Collection, envisioned by Creative Director Fausto Puglisi, is a vibrant ode to freedom. At the core of the Paradise Collection is a celebration of the freedom to be oneself, reflected through an array of feathers, plumage prints, and a palette of warm tones across dresses, denim, shirts, and suits. Each piece in the collection carries a sense of lightness and is crafted to accentuate the wearer’s movement and individuality.
Raquel Zimmermann, representing the collection, personifies the powerful and charismatic Roberto Cavalli woman. Through Galiegue’s photography, Zimmermann is showcased in a plumage print dress that captures the vibrancy of a sunset, complemented by the standout Roar Bag. Decorated with jewel tigers, the bag represents audacity and boundless energy, serving as a perfect complement to the collection’s ethereal dresses. Zimmermann’s portrayal in the campaign emphasizes confidence and a magnetic energy that’s intrinsically connected to her personality.
The collection key piece Profumo dress is a symbol of the brand’s heritage. This dress, characterized by its fluid lines, geometric cutouts, and a striking slit, offers a glimpse into the maison’s commitment to blending bold sophistication with elegance. Zimmermann, adorned in the Profumo dress, highlights its beauty with a deep V-neck and draped inserts, enhancing the dress’ allure.
