• Latest
Balenciaga Revives “The City” Bag With “It’s Different” Campaign

Balenciaga Revives “The City” Bag With “It’s Different” Campaign

April 11, 2024
Victoria Beckham Gap

Victoria Beckham Joins Gap for Multi-Season Project

April 20, 2026
Converse Expands SHAI 001 with Premium Ink Release

Converse Expands SHAI 001 with Premium Ink Release

April 20, 2026
adidas Wales Bonner

Adidas by Wales Bonner Spring Summer 2026 Football Capsule

April 20, 2026
Dolce&Gabbana and Ray-Ban Reinterpret the Iconic Aviator

Dolce&Gabbana and Ray-Ban Reinterpret the Iconic Aviator

April 20, 2026
Kith and adidas Reunite for Spring 2026 with BW Army

Kith and adidas Reunite for Spring 2026 with BW Army

April 20, 2026
Courrèges Unveils Mirrors Truck Campaign for Spring Summer 2026

Courrèges Unveils Mirrors Truck Campaign for Spring Summer 2026

April 20, 2026
The North Face Joins Sky High Farm Goods for Six-Piece Capsule

The North Face Joins Sky High Farm Goods for Six-Piece Capsule

April 20, 2026
MCM Celebrates 50 Years with Disco on Mars at Milan Design Week

MCM Celebrates 50 Years with Disco on Mars at Milan Design Week

April 18, 2026
Tudor Ciurescu Presents ELEGIA at VUNU Vienna

Tudor Ciurescu Presents ELEGIA at VUNU Vienna

April 18, 2026
DSCENE Magazine joins NYCxDESIGN Festival 2026 as Media Partner

DSCENE Magazine joins NYCxDESIGN Festival 2026 as Media Partner

April 17, 2026
AMIRI Takes High-Summer 2026 to Palm Springs

AMIRI Takes High-Summer 2026 to Palm Springs

April 17, 2026
Window

The Designer’s Guide to Matching Windows With Architectural Character

April 17, 2026
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Balenciaga Revives “The City” Bag With “It’s Different” Campaign

Balenciaga reintroduces a new version of their early 2000s 'it bag' with an all-star campaign

April 11, 2024
in Ad Campaigns, Bags, Balenciaga, Kate Moss, Mario Sorrenti, Mona Tougaard
2
Share on FacebookShare on Twitter
Balenciaga The City Bag Campaign
Balenciaga “The City” Bag Campaign / Courtesy of Balenciaga

On April 11th, 2024, Balenciaga takes a nostalgic step back into its past to reissue Le City, a line that epitomized the brand’s blending maximalist designs with practical utility. Originally launched in 2001, Le City returns, retaining its iconic status while embracing modern sensibilities and sustainability. To mark this momentous reintroduction, Balenciaga collaborates with the fashion photographer Mario Sorrenti to create a campaign that brings together a diverse array of talents including British fashion icon Kate Moss, Danish model Mona Tougaard, Chinese actress and singer Yang Chaoyue, and Korean singer Juyeon, each adding their unique essence against a minimalist grey backdrop.

 

View this post on Instagram

 

A post shared by Balenciaga (@balenciaga)

The revival of Le City involves a study and remodel of various archival styles, culminating in a bag that embodies the essence of its predecessors through its 25-panel hand-assembled construction, with enhanced features. These include reinforced corners with petite metal buckles, distinctive thimble-like studs, and practical interior and exterior pockets, with each bag developing a unique patina as the leather matures.

Balenciaga The City Bag Campaign
Courtesy of Balenciaga

Le City’s legacy continues to inspire, its design elements influencing another notable Balenciaga line, Le Cagole. However, Le City stands out for its fidelity to the original design, updated with an eye towards sustainability. Available in both medium and small sizes, the bag offers versatility with adjustable shoulder and crossbody straps. It debuts in a vibrant palette including black, yellow, green, light purple, metallic steel grey, metallic silver, white, blue, and beige, ensuring that Le City remains as enigmatic and desirable as it was at the turn of the millennium.

Courtesy of Balenciaga

Take a look at all the models in the Gallery below:

View Gallery 8 images
Tags: ad campaignsbagBalenciagajuyeonkate mossmairo sorrentimona tougaardyang chanoye
admin

admin

Related Posts

Victoria Beckham Gap
Ad Campaigns

Victoria Beckham Joins Gap for Multi-Season Project

April 20, 2026
adidas Wales Bonner
Ad Campaigns

Adidas by Wales Bonner Spring Summer 2026 Football Capsule

April 20, 2026
Dolce&Gabbana and Ray-Ban Reinterpret the Iconic Aviator
Ad Campaigns

Dolce&Gabbana and Ray-Ban Reinterpret the Iconic Aviator

April 20, 2026
Courrèges Unveils Mirrors Truck Campaign for Spring Summer 2026
Ad Campaigns

Courrèges Unveils Mirrors Truck Campaign for Spring Summer 2026

April 20, 2026

Comments 2

  1. bennet says:
    2 years ago

    it is beyond nostalgia I really love this bag this is why we keep going back to Balenciaga and they know it

  2. DavidLDN says:
    2 years ago

    so the best they can do is bring back an old bag ? cmon Balenciaga ☠️

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2026.27 Womenswear
      • Fall Winter 2026.27 Menswear
      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.