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April 8, 2024
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Off-White™ and AC Milan’s “I SUPPORT SPORT FOR CHANGE” T-shirt

The football club and fashion brand have teamed up for a special collaboration that supports social change through sports

April 8, 2024
in Ad Campaigns, Off-White
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Off-White™ AC Milan “SPORT FOR CHANGE”
Off-White™ and AC Milan “I SUPPORT SPORT FOR CHANGE” T-shirt Campaign / Courtesy of Off-White™

AC Milan and Off-White™ are joining sport and social change with their latest collaborative effort, a limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt. This initiative, rooted in the empowerment of at-risk girls in Nairobi through football, tries to catalyze significant societal impact. Launched as part of a campaign to support Fondazione Milan’s initiative, the project reflects a shared belief in the transformative power of sport. By offering more than 1,300 Kenyan girls the opportunity to engage in football, the collaboration aims not just to promote physical activity but to foster strength, independence, and a sense of community among participants.

 

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A post shared by Off-White™ (@off____white)

The design of the “I SUPPORT SPORT FOR CHANGE” t-shirt, features bold red lettering on a beige background with a hybrid logo that combines the Off-White™ arrows with AC Milan’s diavolo mascot. The proceeds from the sale of this t-shirt will directly support Fondazione Milan’s Sport for Change program, furthering the impact of the collaboration. This unique piece debuts on the pitch and through a special campaign involving key figures from AC Milan’s men’s and women’s teams.

Tags: ac milanOff-White
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