PUMA‘s GV Special, a sneaker classic in both tennis and fashion, makes a return for 2024 with fresh color palettes and comfort. Rooted in the legacy of tennis player Guillermo Vilas, this silhouette hails from PUMA’s archive, now reimagined. Crafted with premium tumbled leather and featuring a perforated toebox for breathability, the GV Special couples elegant feel with practical design elements. The sneaker is decorated with gold lettering on the upper and known for its ultra-thick sole unit.
SNEAKERS
Originally known as the PUMA California in the 1980s, this versatile training shoe earned its place for its adaptability to both indoor and outdoor environments, as well as its distinctive inset midsole construction. Renamed in honor of the legendary Argentinian Grand Slam winner, Guillermo Vilas, the GV Special soon also became a staple among football casuals and terrace subculture.
The awaited Puma GV Special Sneaker debuts in a “White” colorway on April 6, 2024, followed by a “White/Navy” rendition in May. See more of the campaign images in the Gallery below:
