Slowtide has teamed up with multifaceted celebrity Evan Mock to launch “The Sad Happy Collection,” a two-part collaborative capsule collection debuting in the Spring and Summer of 2024. Known for his roles in the new “Gossip Girl” and an array of fashion endeavors, Mock brings his unique aesthetic to this collection which features an array of sustainably sourced bath towels, blankets, beach towels, and a tote bag.
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The collection kicks off on April 4th with the release of bath towels and blankets with a distinctive smiley and frowning face pattern, same as the tattoo on Mock’s arm, following his philosophy of embracing both joy and sadness in life. This theme of emotional duality is carried into the designs, set against vibrant off-white and mustard backgrounds. Following this, May 30th will be the release of the second part in collaboration with Mock’s own fashion label, Wahine. This part includes three beach towels and a tote bag, spotlighting Mock’s Hawaiian heritage but also featuring playful and bold graphics like the phrase “My Boyfriend Is Out Of Town.”
Take a look at the collaboration campaign in the Gallery below:
