Travis Scott‘s Cactus Jack brand has taken a bold step into the collegiate apparel market with the launch of “Jack Goes Back to College: Utopia University.” This line includes custom merch for some of the United States’ most prestigious universities, such as LSU, USC, UCLA, and UT. The collection gained extra attention with its highlight on #1 ranked high school player and 5-star USC quarterback, Julian Lewis, showing the limited edition USC apparel.
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The launch events, starting at the University of Texas and moving through LSU to USC, have turned into a nationwide tour, gaining a lot of attention. By bringing in notable figures such as NCAA women’s basketball national champion Angel Reese and Heisman Trophy winner Jayden Daniels, Scott has created a blend of sports and lifestyle branding. The USC event, in particular, highlighted the collection’s appeal, with students and fans waiting for hours to get their hands on the Cactus Jack x USC apparel.
Travis Scott’s surprise visits and the involvement of top athletes create an exciting, immersive experience for fans, changing the traditional concept of college merchandise and a fashion campaign to something much more significant. As the tour continues to 28 NCAA collegiate universities, see more of the Travis Scott “Jack Goes Back to College: Utopia University” campaign images in the Gallery below:
