ASICS has officially launched the GEL-KAYANO™ 31, marking the latest addition to its esteemed GEL-KAYANO™ series, renowned for providing runners with superior stability and comfort. This new model will be available in ASICS retail stores, online, and through specialized running outlets globally starting June 1st, 2024, with a retail price of $170.
Design and Technology Innovations
The GEL-KAYANO™ 31 builds upon its predecessor, the GEL-KAYANO™ 30, by introducing several significant technological advancements. One of the most notable enhancements is the redesigned upper. The shoe features an asymmetrical medial design that improves the fit, providing better support and increasing overall comfort levels.
SNEAKERS
The mesh upper has also undergone an upgrade to increase ventilation. This is crucial for maintaining comfort over long distances, as it helps to keep the feet cool and dry. The flexibility of the mesh also allows for a more natural foot movement, which is vital for reducing strain during runs.
Improved Traction and Shock Absorption
The outsole of the GEL-KAYANO™ 31 now features HYBRID ASICSGRIP™ rubber, which significantly improves traction. This enhancement is critical for maintaining stability on varying surfaces, making the shoe versatile for different running environments. Paired with the new PureGEL™ technology, the shoe also offers better shock absorption. This combination minimizes the impact on the runner’s joints while also ensuring smoother transitions, further boosting the comfort level throughout the run.
Stability System and User-Centric Design
A standout feature of the GEL-KAYANO™ 31 is the 4D GUIDANCE SYSTEM™, a sophisticated framework that aligns with the body’s natural movement. This system was refined through rigorous user testing and research, highlighting ASICS’ commitment to creating a shoe that meets and anticipates the needs of runners. The system ensures that the shoe provides adaptive stability and comfort, supporting the runner in every step.
Sustainability and Transparency
In keeping with its commitment to sustainability, ASICS continues to be transparent about the environmental impact of its products. The GEL-KAYANO™ 31 features a unique approach by displaying the CO2e emissions associated with each pair of shoes directly on the insole – 10.6kg per pair. This initiative is part of ASICS’ broader strategy to enhance environmental awareness and encourage responsible consumption among its customers.
Junichiro Tateishi, General Manager of the Product Function Research Department at ASICS, commented on the launch: “With the GEL-KAYANO™ 31, we have focused on enhancing the core features that have made the series so popular – stability and comfort. We’re also proud of our strides in environmental transparency, which we believe is just as important as the technical specifications of our products. Our goal is to empower runners with the best possible gear while being mindful of our ecological footprint.“
