Casablanca‘s Pre-Fall 2024 collection transports fashion enthusiasts to the bay of Cannes, capturing the luxury and leisure associated with the French Riviera. Creative Director Charaf Tajer‘s latest campaign, captured by photographer Dudi Hasson, is set in the stunning mid-century glass and metal villa. The collection, captured in a cinema-verité style, making it a perfect fit for the high fashion ambiance of Cannes.
The collection shows a array of menswear and womenswear. Silky shirts, printed dresses, and tenniscore co-ords dominate the collection, with a rich palette of colors that mimic the scenery of the French Riviera. Pastel pink suit sets are paired with classic white pumps, while navy tennis dresses are accentuated with pearls. This season’s accessories complement the clothing, enhancing the overall look with a summer-ready appeal.
Menswear in the Pre-Fall 2024 collection includes textured white tailoring sets and green velour ensembles, each designed to reflect a blend of sophistication and comfort. The collection’s standout pieces include the signature silk button-down shirts, while the gradient athletic wear collection introduces a sporty, yet stylish, dimension to the lineup. The women’s tailored pink coordinating sets are embossed with the Casablanca logo
The campaign’s setting in the Green Galaxie villa, a mid-century marvel, adds to the collection’s visual appeal. The villa’s glass and metal structure, juxtaposed against the cliff landscapes and the Mediterranean Sea, provides a striking contrast that enhances the hues of the clothing. Dudi Hasson’s cinematic photography style captures the collection, emphasizing the integration of fashion with the relaxed, sun-drenched environment of Cannes.
Casablanca’s Pre-Fall 2024 collection also hints at the upcoming autumn season. Despite the impending cooler months, the collection maintains a summer vibe, offering a versatile range of pieces that can transition between seasons, from belted dresses and sheer ombre tops to towelling sets in hues of green, blue, yellow, and orange. Take a closer look at the Casablanca Pre-Fall 2024 Campaign in the Gallery below:
