In an exciting continuation of their partnership, Champion and Rick Owens have unveiled their latest collaborative collection for Summer 2024, blending the worlds of sportswear and avant-garde fashion. The new range showcases a series of unisex designs in a minimalistic color palette of black, white, and silver, emphasizing mesh stylings and Rick Owens’ iconic draping techniques.
Rick Owens, reflecting on his brand’s origins, shared an insightful Instagram post about the inception of his label’s logo, which interestingly merged the aesthetic of the Champion logo with the vintage flair of a Jean Patou perfume label. This blend, he notes, has significantly shaped his design ethos, combining American straightforwardness with European glamour.
The collection features an array of pieces, with the Jumbo Windbreaker in silver as a highlight, adorned with co-branded elements. The lineup also includes various styles of shorts, vest tank tops, tees, and a comprehensive range of accessories, all marked with the pentagram symbol—a recurring motif in Owens’ work, symbolizing his stand against moralistic bigotry and intolerance.
Adding to the allure of the collaboration, both brands benefit from their geographical proximity in Italy, which Owens points out has enabled the production of a fully Made-in-Italy collection. This proximity not only fosters a close partnership but also supports their commitment to increasingly environmentally responsible manufacturing practices.
This latest collaboration between Champion and Rick Owens continues to push the boundaries of conventional sportswear, offering pieces that are both innovative and reflective of both brands’ rich legacies.
