Denim is a timeless classic, and it takes on a unique appeal when paired with the sophisticated touch of Dior. In the latest collaboration between Dior and NewJeans‘ member Haerin, the denim theme takes center stage, showcased in the Dior Fall ’24 collection by Maria Grazia Chiuri. Captured on a sunny day against an urban backdrop, Haerin stands out with her distinct style and modern femininity. She is seen wearing a denim jacket and jeans ensemble that speaks volumes of chic yet casual comfort, complemented by the Dior Book Tote bag, in a matching denim fabric.
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The shoot highlights Haerin’s poised demeanor as she navigates the cityscape. Her presence in front of the lens is calm yet commanding, drawing eyes instantly not just to her attire but also to the detailed craftsmanship of the Dior pieces she models. The chosen location, with its vintage mailboxes and brick walls, adds a nostalgic yet contemporary feel, echoing Dior’s ability to blend timeless aesthetics with trends.
Another striking image from the series shows Haerin crossing the street, her silhouette cut against a dynamic cityscape. In this scene, she stands out with a small yet prominent Dior Oblique bag. The casual fluidity of her dark wide-legged pants paired with a denim jacket showcases the versatility of denim — from streetwear to high fashion.
In terms of styling, the shoot adheres to a minimalist approach, allowing the denim and the Dior accessories to take center stage. Haerin’s sleek, straight hair and natural makeup emphasize her youthful charm and the casual sophistication of the outfits. This simplicity in styling directs the focus to the textures and shades of blue of the denim, highlighting the Dior pieces.
This collaboration skillfully combines the vibrant energy of K-pop with the classic elegance of French haute couture. Haerin, a member of NewJeans, infuses the partnership with a modern flair, appealing to a younger audience and emphasizing the flexibility of Dior’s designs. The shoot showcases how traditional denim can be elevated through a luxurious lens, illustrating that classic materials can be reinvented in creative ways. As a Dior ambassador, Haerin captures the brand’s essence—a blend of rich heritage and innovative design that remains compelling and inspirational.
