Following successful events in Berlin and Miami, HUGO brought its vibrant party, HUGO Belgrade Nights, to the Serbian capital on May 24th. Transforming Hangar Luka Beograd into a hub of excitement and creativity, the event attracted over 1,000 guests who indulged in a variety of engaging activities that showcased the brand’s commitment to personal creative expression.
HUGO Belgrade Nights featured an array of immersive experiences, from tattoo stands and PS5 gaming stations to VR experiences and a HUGO Create corner. Guests also enjoyed an urban graffiti art corner, each activity underscoring the brand’s dedication to fostering individuality and creativity.
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The party was graced by popular Gen Z trendsetters, including numerous music stars such as Nucci, Popov, and Filarri, as well as prominent influencers. Renowned DJs kept the energy high throughout the night, setting the stage for the main act.
The highlight of the evening was the electrifying performance by Đorđe, who took the stage and elevated the atmosphere to a fever pitch with his greatest hits. The crowd was captivated, and the night ended on an unforgettable high note, marking yet another successful HUGO event.
With over 1,000 attendees, HUGO Belgrade Nights was a testament to the brand’s ability to create memorable experiences that resonate with the young and creative. The event encapsulated the spirit of the night, celebrating creativity, individuality, and the vibrant culture of Belgrade.
Discover more of the spectacular HUGO Belgrade Nights in our gallery:
