PUMA has teamed up with Palomo Spain to launch a groundbreaking genderless collection that pays homage to the vibrant spirit of the ’80s athletic culture and the shimmer of ’70s roller disco. This collaboration blends the refined elegance of Palomo with the classic sportswear heritage of PUMA, creating a line that celebrates queer identities through fashion.
SPORTSWEAR
The collection draws inspiration from an iconic ’70s sporty figure, showcased through a behind-the-scenes peek at an advertisement shoot set in a studio reminiscent of Hollywood’s golden era. The scene is perfectly lit, highlighting models as they gracefully rehearse their movements against a backdrop of shadowy production figures, embodying a blend of retro allure and contemporary finesse.
Crafted with premium fabrics, distinctive logos, and trims, the collection features a rich palette of warm tones. Noteworthy items include the hybrid Nitefox Loafer and a new take on the classic Palermo silhouette. The apparel starts with the T7 Track Jacket and Track Pants in Warm White and Teak, made from a premium knitted jacquard fabric, echoing past collaborations between PUMA and Palomo.
The collection also features uniquely patterned Tops and Shorts, evoking traditional artisanal techniques, and a Baby Tee in soft French terry. Exclusive Graphic Tees sport a custom crest designed by PUMA and Palomo. Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain, expressed his enthusiasm for the knitwear, particularly praising the elegant all-white tracksuit.
“I’m really excited about the knitwear. I love a white look. I think you can look like the smartest and most elegant version of yourself when you’re fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious.
– said Alejandro Gómez Palomo.
In footwear, the revamped Palermo features asymmetrical color blocking in Red, and the trail-ready Nitefox has been transformed into a loafer with tassel details and a sleek silver logo buckle. Accessories like the tennis-themed Visor, the Clutch in passionfruit tone, and the white Grip Bag with silver hardware complete the collection.
Available from May 11, 2024, the PUMA x Palomo Spain collection can be purchased at palomospain.com, PUMA.com, PUMA flagship stores, and select PUMA retailers.
