In an exciting announcement, the PUMA x LMC GV Special makes a stylish return in 2024. This collaboration sees the classic ‘80s tennis silhouette reimagined by Seoul-based Lost Management Cities (LMC), a brand known for its innovative approach to streetwear. The GV Special, originally favored for its versatility and unique inset midsole, now gets a refreshed look that pays homage to the appeal of classic sportswear. This reissued version features a playful mix of blue and cream tones, highlighted by hand-finished detailing, such as raw fabric edges and distinctive zig-zag stitching on the upper.
SNEAKERS
The collaboration between PUMA and LMC has given new life into the GV Special, originally known as the PUMA California. The GV Special earned its name in honor of Argentinian Grand Slam tennis champion Guillermo Vilas, who dominated the courts while wearing this iconic shoe. Vilas’s endorsement cemented the GV Special’s reputation as a high-performance sneaker, and its latest iteration continues to honor this legacy while incorporating contemporary design elements.
LMC’s rendition of the GV Special gives the shoe a fresh, urban look that resonates with today’s fashion-forward consumers. The collaboration is characterized by its thoughtful detailing, with PUMA and LMC logos sharing placement on the tongue and heel. A special Lost Management Cities tab is integrated into the PUMA Formstrip, setting this edition apart. The use of a gum sole further enhances the aesthetic, providing a subtle contrast to the light tones of the upper and adding a retro feel that complements the overall design.
Looking ahead, the partnership between PUMA and LMC promises to deliver even more exciting releases. Later in the year, the collaboration will expand to include a full apparel collection. The PUMA GV Special x Lost Management Cities is set to make its debut on May 25, 2024, at selected retailers worldwide. Take a closer look at the sneaker in the Gallery below:
