In celebration of Kith‘s latest venture into Asia with the opening of their new flagship store in Seoul, South Korea, Ronnie Fieg has once again collaborated with ASICS to release a special edition of the GEL-LYTE III Remastered. This release marks the third installment in their acclaimed series, continuing their tradition of blending cultural motifs with cutting-edge sneaker technology.
SNEAKERS
The “Seoul” edition of the GEL-LYTE III Remastered pays homage to South Korea with its distinctive color scheme of blue, red, white, and black, mirroring the South Korean flag. This choice underscores the cultural tribute while also enhancing the visual appeal of the footwear. The design retains the iconic features of the original GEL-LYTE III, including the innovative split tongue and signature formstripes, ensuring that the essence of the classic silhouette is preserved while introducing fresh elements.
What sets this edition apart is its luxurious material composition. The upper is a combination of quilted suede and hairy suede overlays, offering both aesthetic depth and tactile richness. Comfort is paramount, with a terry cloth lining providing a soft, plush feel against the skin, a perfect blend of fashion and function.
Adding a personalized touch, the sneaker features exclusive branding details. “FIEG” is elegantly embroidered on the tongue, while classic ASICS GEL branding adorns the heel, signifying the collaboration’s high-quality craftsmanship. Further co-branding is evident on the insole footbeds, showcasing the Kith and ASICS names.
The Ronnie Fieg for ASICS GEL-LYTE III Remastered – Seoul is set to launch on Friday, May 31st, coinciding with the grand opening of Kith Seoul. This strategic timing highlights the significance of the expansion and the global influence of both Kith and ASICS. The sneaker will also be available at Kith Tokyo and can be purchased online at 11 AM EST/CET on Kith.com, EU.Kith.com, and the Kith App.
