Versace proudly announces its 2024 Pride collection, celebrating the LGBTQ+ community and supporting global Pride celebrations. In a significant gesture of solidarity, Versace will donate 10% of the purchase price of every item from the Pride collection to the Elton John AIDS Foundation, spanning from May 22, 2024, to January 31, 2025. This collaboration follows Versace’s commitment to inclusivity and its ongoing efforts to make a positive impact on the community.
The 2024 Pride collection is a vibrant fusion of Versace’s iconic Barocco print and the rainbow colors of the Progress Pride flag. This unique combination is shown in a special and limited selection of ready-to-wear and accessories. The collection includes signature Barocco silk shirts and matching shorts, all with rainbow borders, t-shirts, and a denim blouson featuring a rainbow Versace logo with Barocco print across the back. The range also extends to swimwear, underwear, accessories, and jewelry.
In a move to further celebrate diversity, the images released alongside the collection feature talent from the LGBTQ+ community. This representation also follows Versace’s dedication to inclusivity and visibility, highlighting the beauty and strength of the LGBTQ+ community.
The Elton John AIDS Foundation, established in 1992, stands as one of the world’s leading independent AIDS organizations with a clear mission: to be a powerful force in ending the AIDS epidemic. Committed to the belief that AIDS can be defeated, the foundation strives to ensure that everyone at risk of HIV receives compassionate support and care, enabling them to stay healthy, safe, and live with dignity. With a fearless commitment, the foundation focuses on marginalized communities most at risk, including LGBTQ+ individuals, young people, and people who use drugs, ensuring no one is left behind.
The Versace 2024 Pride collection is now available at select boutiques and online at Versace.com. Take a closer look at the collection in the Gallery below:
