Brioni‘s Spring Summer 2025 collection, titled “Living Elegance,” continues the brand’s unending quest for lightness. The collection is a masterful blend of classic and timely elements, suited for every facet of life—from work to relaxation to celebration. The essence of this collection is captured in its subtle expression, whispering elegance through its design and craftsmanship. Each piece, while appearing understated to the external eye, offers a profound appreciation of quality and comfort when worn.
Unveiled in a serene setting, the collection presentation invites an engaging discovery within a greenery-filled labyrinth. This setting accentuates the life and vibrancy of the human wardrobe depicted by Brioni. The Spring Summer 2025 collection shows an evolved Brioni elegance, with a carefully undone yet refined aesthetic. It spans a broad spectrum of possibilities and occasions, promoting elegance as a lifestyle for every moment.
The collection’s tone is calm and sensual, characterized by a chromatic palette of browns, grays, blues, and blacks, highlighted with aqua green and intense blue. These colors draw inspiration from the Scuola Romana painters, adding depth and richness to the collection. A notable selection of looks in various shades of white pays homage to Brioni’s historic first men’s fashion show held at the Sala Bianca of Palazzo Pitti in 1952.
Key pieces in the collection include unstructured blazers, fluid trench coats, and blousons, all designed to create a natural, deconstructed silhouette. Supple, precious leathers in jackets nod to leisurewear and sports, presented in a composed manner. Standout items like the perforated suede jacket and shirt add to the luxurious but understated appeal. Knitted dinner shirts offer a fresh take on eveningwear, complemented by a precise royal blue moiré tuxedo and a black double-breasted dinner jacket embroidered with 10,000 shiny baguettes, paying homage to the knotting technique of Brioni artisans in Penne.
The women’s wardrobe in the collection continues to expand with the same idea of weightlessness and elegance. It blends masculine and feminine elements to create a distinctive and individual flow. Foundational pieces such as trousers, shirts, short jackets, trench coats, dinner jackets, and fluid long dresses form the core of the women’s offerings. This collection, with its message of living elegance, celebrates ease, quietness, and the little details that define character and personality. Take a closer look at the collection in the Gallery below:
what a boring collection, Brioni do something new please