For the Fall Winter 2024 Women’s and Men’s Pre-Collection Campaign, Artistic Director Nigo has taken Kenzo on a captivating journey titled “Sunrise Chasing: a journey from West to East.” This campaign expands Nigo’s vision by integrating cross-cultural elements into the Kenzo season wardrobe, set against a backdrop that feels both futuristic and familiar. Inspired by sci-fi metaphors, the campaign reimagines the pre-collection, initially presented in January 2024, within a lunar landscape softened by the waves of the sea.
Photographer Lengua, from the Canary Islands, captures the still and moving imagery for this campaign. Known for challenging conventional ideas of nature, Lengua’s work complements the sci-fi-esque scenery of Planet Earth, where the collection finds its muse. The campaign reflects the concept of chasing the sunrise from the West to the East, symbolizing the dialogue that Nigo emphasizes in his work. This dialogue is brought to life in a narrative that balances earthly elements with galactic fantasies.
The pre-collection showcases a new elegance central to Kenzo’s vision, emerging in the bright light and gentle breeze of daybreak. The collection’s silhouettes and motifs navigate between grounded realism and futuristic aspirations, creating a unique conversation between the earthly and the celestial. The campaign’s premise echoes the scenes of the moon landing, capturing a sense of exploration and discovery in its design.
Central to the collection is the iconic plissé soleil dress, which stands out alongside workwear crafted in the Kenzo Weave pattern. This pattern is inspired by the traditional Japanese hakeshi baten fireman’s jackets, infusing the collection with a handmade, rooted sensibility. Cargo flight trousers and a metallic sequinned body further the idea of space travel, while a starry logo t-shirt highlights one of the Kenzo Constellation prints. These prints creatively reinterpret the Maison’s iconography from the perspective of a stargazing earthling, featuring the Rue Vivienne logo and the boke flower in stellar patterns.
Take a closer look at the collection in the Gallery below:
love those pants, and have some of the best shoes from KENZO! I am trying to get at least one thing every season!