LOEWE Partners with Jonathan Bailey for ‘Drink Your Milk’ T-Shirt

In an exciting collaboration, LOEWE has partnered with actor Jonathan Bailey to introduce a special edition ‘Drink Your Milk’ T-shirt, celebrating the inauguration of his new charitable foundation, The Shameless Fund. This initiative blends fashion with philanthropy, supporting a vital cause.

With each T-shirt purchase, LOEWE will contribute to The Shameless Fund, which aims to create a world where every LGBTQ+ person can live openly, love freely, and thrive without fear of discrimination or shame. The quirky slogan on the T-shirt draws inspiration from scenes in Bailey’s recent historical drama series, Fellow Travelers. Based on Thomas Mallon’s 2007 novel, the series portrays the enduring love story between two men who first meet during the 1950s McCarthy era.

Starting June 27th, the ‘Drink Your Milk’ LOEWE Jonathan Bailey T-shirt will be available on loewe.com and in select stores including CASA LOEWE Madrid, CASA LOEWE Barcelona, CASA LOEWE London, LOEWE Greene Street in New York, LOEWE Montaigne in Paris, and LOEWE Montenapoleone in Milan.

Reflecting on the collaboration, Jonathan Bailey shared, “In a splat, the image of this tee shirt appeared in my head, fully formed, one fine morning. I knew Jonathan Anderson was the only person who could meet the joy, playfulness and sexiness; who could flip that vision into a reality. This is a very proud first of many collaborations for The Shameless Fund, a passion project that will whip up creative collaborations to raise cash and erase shame amongst the global LGBTQ+ community. I love Jonathan and I love LOEWE, and I LOVE this tee shirt. It’s for anyone who’s ever tasted milk.”

The Shameless Fund is dedicated to supporting the LGBTQ+ non-profit sector by generating funds through creative partnerships with leading global brands. Its mission is to advocate for and uplift the LGBTQ+ community, ensuring a world where everyone can live without shame.