The second Moschino show by creative director Adrian Appiolaza, titled “Lost and Found,” celebrates the uniqueness of individuals and characters. Each look in the collection stands alone, expressing the individuality and distinctiveness. This season, Moschino embraces the idea that every piece of clothing, much like every person, has its own story to tell.
The collection explores various facets of exploration—both external and internal. It represents a journey from the urban chaos of the city to the discovery of paradise, symbolizing both literal and personal freedom. Fundamentally Moschino, the collection encourages a move from the familiar hustle to liberation found in exploration, be it of the world or the mind.
Moschino’s characters are portrayed as explorers, seamlessly shifting between different spaces, ideas, and ideals. The collection highlights the beauty in getting lost and finding unexpected places. Traditional tailoring loses its restrictions and boundaries, being morphed, deconstructed, and then reconstructed into new forms. Franco Moschino’s original rules for dressing are playfully shredded, transforming into fun fur, and allowing true individuals to escape the city and find solace in the Italian countryside, the wild jungle, and ultimately, serenity. The journey of getting lost to find oneself is poignantly reflected in the garments.
Archival elements from Moschino’s past make a return, weaving a continuous exchange with Franco Moschino’s ethos. Prints from the 1990s, such as peace flowers, footballs, and ironic pizza smears, are reinterpreted, reworked, and loved anew. Twisted trench coats, lingerie-inspired dresses, and assemblages of various garments create fresh, innovative pieces. The iconic “Survival” jacket from Spring-Summer 1992 is reimagined, first for urban living and then for the ultimate escape, blending past and present in a seamless dialogue.
Contemporaneity is achieved through a melding of genders, blurring boundaries, and creating a shared wardrobe for all. A ladies’ scarf can be tied as a skirt, while a man’s shirt can transform into a wedding dress. Traditions are deconstructed, allowing new identities to be discovered. An attaché case is whimsically shaped like the Moschino Love heart, reinforcing the message that one should only pursue what they love.
The collection is a journey to find a new perspective—a Moschino view of the world. It embodies freedom of expression through clothing. Moschino’s “Lost and Found” encourages individuals to embrace their uniqueness and find joy in the unexpected paths of life. With the creative expertise of stylist Nunzio Del Prete, hair by Eugene Souleiman, makeup by Inge Grognard for MAC Cosmetics, and nail styling by Ladybird House with ORLY, the show is a vibrant celebration of sartorial exploration.
View the collection in the Gallery below:
this just looks terrible, sorry moschino but you need to do better after jeremy scott