SKIMS has announced Nicola Coughlan as the face of its latest campaign for the Soft Lounge collection, following the finale of Bridgerton’s third season. The campaign, shot by renowned fashion photographer Elizaveta Porodina, showcases Nicola posing amidst dreamy florals in SKIMS’ signature body-hugging dresses.
Nicola Coughlan, known for her breakout role in Derry Girls, gained widespread acclaim as Penelope Featherington in Netflix’s Bridgerton. Her role as the secretive Lady Whistledown catapulted her into the spotlight. Additionally, Nicola starred in Greta Gerwig’s cult film, Barbie, last year.
“I’m so honored to be in SKIMS’ latest campaign! I’ve been a fan of SKIMS since the beginning. It’s been my on-set lounging outfit since day one,” Nicola shared. “I love that it’s a brand that makes everyone look and feel amazing. The Soft Lounge styles are incredibly flattering, comfortable, and so soft. Whether I’m wearing them at home or on set, I always feel incredible in SKIMS.”
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, expressed her excitement, saying, “Everyone knows I’ve been a huge fan of Nicola and Bridgerton since the beginning, so for her to star in our Soft Lounge campaign is a full-circle moment! Nicola is such an inspiration on screen and beyond, and she truly brought the campaign to life with her undeniable beauty and energy.”
Nicola’s casting exemplifies SKIMS’ impressive strategy of connecting with cultural moments. The brand has consistently made waves with campaigns featuring talent timed to significant events. Notable examples include Jude Bellingham for SKIMS Mens during the UEFA Euro 2024, Alex Cooper for SKIMS Wedding Shop before her own wedding, USHER for SKIMS Mens ahead of his Super Bowl halftime performance, and Lana Del Rey for SKIMS Valentine’s Day before headlining Coachella.
The SKIMS Soft Lounge collection offers ultra-soft, slinky ribbed loungewear and sleepwear designed for both home and beyond. The collection is now available in summer-ready cuts and limited-edition colorways. Nicola is seen wearing the new Soft Lounge Tank Dress and Tube Dress, along with the best-selling Long Slip Dress and Long Sleeve Dress in shades perfect for summer.
View the collection in the Gallery below:
