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Philly Dunks Celebrate the City of Brotherly Love

June 7, 2024
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Philly Dunks Celebrate the City of Brotherly Love

Exploring how Nike's Philly Dunks capture the essence of Philadelphia, from its streets to its sneakers

June 7, 2024
in Nike, Sneakers
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Philly
Photo © NIKE

Nike‘s Dunk Low Premium ‘Philly’ emerges as a tribute to the City of Brotherly Love, blending deep local flavor with iconic sneaker culture. This collaboration between Nike and Philadelphia’s renowned boutiques, Creme and Lapstone & Hammer, injects a dose of authentic Philly soul into each pair.

Design Inspired by Urban Grit

Echoing the robust, industrious spirit of Philadelphia, the Dunk Low Premium ‘Philly’ showcases a base of white tumbled leather, offset by striking greyscale accents. These choices are reminiscent of the city’s sprawling concrete vistas and architectural grit. The wear-away Swoosh logo on each shoe captures a core aspect of Philly’s aesthetic – much like the city’s famed murals, these sneakers will evolve and reveal more of their underlying color with each wear. This feature adds an element of timelessness, mirroring the enduring spirit of the city itself.

Philly
Photo © NIKE
NIKE
Photo © NIKE

Texture and Tone: A Nod to Philly’s Streets

The tactile experience of the Philly Dunks is as varied as the city’s landscape. The heel overlay boasts hairy suede, suggesting the rough textures of urban life, while the forefoot features mottled leather, symbolizing the eclectic and diverse urban fabric. The lateral Swoosh and back tab are finished in cracked light grey leather, offering a subtle nod to the worn and weathered surfaces found throughout Philly. The colorful ‘PHILLY’ wordmark on the back tab adds a vibrant contrast, showcasing the city’s lively cultural scene.

Philly
Photo © NIKE
NIKE
Photo © NIKE

Geographic and Stylistic Markings

Distinctive green shoelaces adorned with the geographic coordinates of Philadelphia serve as a map to the city’s heart, connecting the wearer to specific locales and memories. The colorful motifs continue across the Nike tongue tag and the knit collar lining, reinforcing the sneaker’s deep ties to Philly’s geography and community spirit. These details enhance the shoe’s aesthetic while also serving as a conversation starter about the rich history and vibrant life of Philadelphia.

Philly
Photo © NIKE
NIKE
Photo © NIKE

Built for Comfort and Style

Beyond aesthetics, the Nike Dunk Philly is engineered for performance and comfort. Resting on a supportive white midsole that houses Nike’s trusted Air cushioning technology, these sneakers offer a smooth, responsive ride suitable for daily wear or special occasions. The dark grey translucent rubber outsole complements the overall design and also provides excellent traction, making these sneakers as functional as they are stylish.

NIKE
Photo © NIKE

Nike Dunk Low

Since its debut in 1985, the Nike Dunk Low has transitioned from the basketball courts to becoming a staple in the skateboarding community and a perennial favorite in the streetwear scene. Known for its sturdy design and endless versatility, the Dunk Low has hosted numerous memorable colorways and collaborations. From vibrant “Brazil” and “Plum” editions to high-profile partnerships like the Off-White x Nike Dunk Low “Lot 50” collection, the Dunk Low continues to be a canvas for creative expression and cultural storytelling.

NIKE
Photo © NIKE

Set to be available on June 18th, the Nike Dunk Low Premium ‘Philly’ will hit both the shelves of local boutiques and the digital storefronts, offering sneaker fans and local patriots alike a chance to own a piece of Philadelphia. This release underscores the ongoing allure of the Dunk Low while celebrating the unique spirit of Philly through every stitch and design detail.

SNEAKERS

The Nike Dunk Low Premium ‘Philly’ is  a narrative of Philadelphia, woven into the fabric of a shoe. As it hits the market, it promises to be a significant addition to the lineage of the Dunk Low, celebrated for its style and for its embodiment of Philadelphia’s enduring charm and gritty elegance. For those who wear it, this sneaker serves as a daily reminder of the city’s vibrant culture and the indomitable spirit of its people, with every step embodying the love and resilience that define Philly.

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