Building on their successful partnership, PUMA and Coperni are excited to unveil their first complete collection for Spring Summer 2024. This collaboration began in January with the innovative PUMA x Coperni 90SQR, a sculpted dress shoe designed with the precision of a performance football boot.
SPORTSWEAR
Now, both brands present a full collection that merges fashion with speed, drawing inspiration from the attire of top athletes. The collection is both simple and purposeful, using premium materials and details to create a groundbreaking blend of style and sportswear.
Key pieces in the collection include the Speedsuit, Bodysuit, Speed Dress, and Tights. These designs are characterized by sleek cuts and fluid lines, showcasing Coperni’s passion for futurism. The Football Jersey in the range features discreet Coperni and PUMA logos on the chest. Throughout the collection, innovative elements such as jacquard mesh and tactile heat-transfer accents are paired with French flag details, celebrating Coperni’s heritage. The color palette includes white, black, and vibrant yellow, continuing the themes introduced with the initial footwear release.
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Accessories in the collection feature a signature Coperni handbag available in two sizes: the Medium Bag and Small Bag, both featuring chrome foil debossing and branded pull tabs.
Additionally, PUMA and Coperni introduce a collaborative version of the Speedcat, a shoe inspired by F1 racing. This low-profile sneaker features a synthetic leather base with a structural cage overlay, and 3D-printed logos complement the co-branding on the tongue. The Speedcat Coperni is available in white and black to match the collection’s apparel.
The campaign visuals for PUMA and Coperni’s debut collection highlight themes of time and movement, exploring the balance between stillness and motion. Two protagonists begin their journey separately and then unite, symbolizing the creative synergy between the two brands.
The PUMA x Coperni collection will be available starting May 31, 2024, at Coperni stores and coperniparis.com, and from June 3 on PUMA.com and selected retailers.
