SKIMS has recently unveiled its newest campaign, featuring the artist Jhené Aiko. Known for her soulful music and captivating stage presence, the six-time GRAMMY™ nominated singer, songwriter, and poet brings a serene and graceful aura to the campaign, which promotes SKIMS’ Cotton Collection. The collaboration comes just ahead of Aiko’s highly anticipated “The Magic Hour” tour, adding an extra layer of excitement for her fans and fashion enthusiasts alike. The campaign was brought to life by South African photographer Henrik Purienne, whose atmospheric photography and vintage aesthetic perfectly complement Aiko’s style and the natural backdrop of the desert.
Jhené Aiko expressed her enthusiasm about being part of the SKIMS campaign, noting her long-time admiration for the brand. “This was such a beautiful campaign to star in. As a longtime customer and genuine fan of the brand, I’m honored that SKIMS asked me to be part of it,” she shared. Aiko emphasized the importance of comfort in her daily life, especially given the often intricate and restrictive nature of her stage outfits. She highlighted that SKIMS Cotton styles provide the perfect balance of comfort and style, making them an essential part of her everyday wardrobe when she’s at home with her family or traveling on the road.
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, expressed her delight in having Aiko star in the campaign. “Jhené’s presence adds a calm yet dynamic layer to the campaign that reflects the comfort and ease of SKIMS Cotton Rib and Cotton Jersey collections,” Kardashian said. She also shared her personal admiration for Aiko, noting that having one of her favorite artists represent the brand was an honor.
The SKIMS Cotton Rib collection is distinguished by its use of soft, natural fibers, offering elevated lounge pieces designed for ultimate comfort and ease. These pieces are perfect for everyday wear, whether lounging at home or running errands. Similarly, the SKIMS Cotton Jersey collection features foundational pieces crafted from a super soft and stretchy jersey fabric, ensuring all-day comfort and versatility. The collections are available in a range of soft, muted colorways that are perfect for the summer season.
In the campaign, Jhené Aiko is seen wearing a variety of pieces from the SKIMS Cotton Rib and Cotton Jersey collections, including the SKIMS Cotton Rib Cami, Tank, and Tee, as well as the SKIMS Cotton Jersey Boy Short and Cheeky Tanga. These pieces not only highlight the collection’s focus on comfort but also showcase Aiko’s natural beauty and effortless style.
