The Slowear group, known for its brands Incotex, Zanone, Montedoro, and Glanshirt, introduced the Spring Summer 2025 collection under the theme “New Escapism,” as part of the Milan Fashion Week. In a world defined by daily challenges and fluid boundaries, modern men seek security and a positive expression of their uniqueness through their clothing. This vision has inspired Slowear to create a collection that captures escapism, freedom, and a forward-looking attitude.
The SS25 collection builds upon the foundation set in Fall Winter 2024, evolving the concept into a cohesive narrative organized into four distinct wardrobes. Each wardrobe tells a story of the season’s journey, illustrating how modern men’s fashion can adapt and transform. High-quality materials are at the heart of this collection, showing rich, textural, and three-dimensional weaves that emphasize both durability and distinctiveness. The color palette features natural and delicate pastel tones, highlighting the fabric’s texture.
The collection includes three special projects, continuing the exploration of Modern Tailoring introduced in the previous season. One standout example is the casual suit by Incotex, featuring a dropped shoulder blazer that can be paired with tapered-fit trousers or a model with refined, tailored construction. Slowear also introduces a “superlight” selection of garments made from ultra-lightweight fabrics, including technical, barely perceptible cottons. These garments offer a natural yet highly functional feel, with the concepts of freedom and escapism from traditional tailoring.
The Urban Cycling capsule collection is another highlight, blending technicality and performance with style. This collection includes easy-care technical fabrics and features anti-fold details like reflective or elastic bands on the leg cuffs. Take a closer look at the collection in the Gallery below:
