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Balenciaga Unveils Le City Bag Campaign by Mario Sorrenti

Nicole Kidman, Kate Moss, Amelia Gray, and Kit Butler star in stunning visuals by Mario Sorrenti.

July 4, 2024
in Ad Campaigns, Amelia Gray, Bags, Balenciaga, Kate Moss, Kit Butler, Mario Sorrenti, Nicole Kidman
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© BALENCIAGA

Balenciaga has launched its latest campaign, putting a new spotlight on the iconic Le City bag. The campaign, starting today, showcases the House’s signature style through the lens of renowned photographer Mario Sorrenti. It features a star-studded cast including brand ambassador Nicole Kidman, along with supermodels Kate Moss, Amelia Gray, and Kit Butler.

© BALENCIAGA

Originally launched in 2001, the Le City bag is celebrated for its enigmatic maximalist yet practical design. The new iteration continues this legacy, crafted with luxurious Arena leather and adorned with Palladium Vibrato hardware. The bag’s distinctive features include reinforced corners with small metal buckles, thimble-like studs that create a unique pattern, leather lace-strung zipper pulls, braided handles, and a surface that develops a unique patina over time.

The campaign’s visuals, captured by Mario Sorrenti, bring the Le City bag to life in multiple sizes, colors, and finishes.

© BALENCIAGA

Balenciaga’s latest campaign reinvigorates a classic piece and also reaffirms the brand’s commitment to blending innovation with tradition. The Le City bag, with its iconic design and modern enhancements, is set to capture the hearts of fashion lovers once again.

© BALENCIAGA

Explore the new Le City bag collection now, available in various sizes, colors, and finishes, and experience the timeless elegance and practicality that Balenciaga is known for.

Tags: ad campaignscelebssupermodels
Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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Comments 3

  1. YasmineLondon says:
    2 years ago

    loving this for kit butler! But seriously mario sorrenti was paid to do these basic beauty dish portraits ??????

    • Jaden NYC says:
      2 years ago

      everything about kit! love this for him ! he deerves it, and i think is for sure the real male supermodel of the decade!

  2. Mylo says:
    2 years ago

    Seriously Kit Butler owns this Balenciaga campaign ❤️

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