FRED Jewelry, a distinguished French jewelry and watch brand with a history dating back to 1936, recently announced a major new partnership. On July 8, the brand revealed that Jin, also known as Kim Seok-Jin from the global pop phenomenon BTS, has been chosen as their first-ever Global Brand Ambassador.
This collaboration marks a new chapter for both Jin and Maison FRED. Jin, celebrated for his kindness, dedication, and ever-present smile, perfectly captures the essence of Maison FRED. His genuine, joyful nature and contemporary, casual chic style align with the brand’s modern and individualistic creations.
Maison FRED, founded in 1936 by Fred Samuel, has a rich history of creating exquisite jewelry pieces that celebrate light and vibrant living. Samuel’s passion for life earned him the nickname “The Sunshine Jeweler,” a legacy that continues to influence the brand’s designs today.
Jin recently completed his mandatory military service in South Korea, being the first member of BTS to do so. His discharge on June 12 marked his return to the public eye and the beginning of new opportunities. This partnership with Maison FRED is his first major brand endorsement since his military service, highlighting his readiness to explore new ventures.
In addition to his new role with Maison FRED, Jin has also been appointed as a torchbearer for South Korea at the 2024 Paris Olympics, which will take place from July 26 to August 11.
Expressing his excitement about the collaboration, Jin took to Instagram to share his gratitude and enthusiasm. He posted a series of campaign images where he is seen wearing Maison FRED’s signature pieces. Jin conveyed his honor and happiness in becoming a global ambassador for the brand and hinted at the diverse and exciting projects to come.
The first time I see this guy he has never done anything it is just because how this managers make these people work I’m pretty sure this guy doesn’t even care about music