Gucci continues to expand its list of brand ambassadors by appointing Chinese actor Zhang Linghe as its newest face. The luxury brand, owned by Kering, made the announcement on Monday, underscoring its commitment to blending high fashion with influential and diverse talent from around the globe. Zhang Linghe, who has captured hearts with his performances in popular TV series, joins a prestigious roster of celebrities who represent the brand’s unique aesthetic and innovative spirit.
Zhang Linghe made his acting debut in 2020 with leading roles in “Maiden Holmes” and “Sparkle Love.” His rise to fame has been meteoric, marked by standout performances in several TV series that have resonated with audiences, such as “My Journey to You” and “Love Between Fairy and Devil.” This trajectory of success has firmly established him as a prominent figure in the entertainment industry, attracting the attention of global luxury brands like Gucci.
In 2024, Zhang Linghe’s portrayal in “Story of Kunning Palace” earned him a nomination for Lead Actor of the Year at the Weibo Awards. This recognition is an example of his dedication. His involvement with Gucci is expected to be a mutually enriching collaboration, blending his creative talent with the brand’s distinctive fashion vision. Linghe’s star power and his ability to connect with a broad audience make him an ideal representative for Gucci’s sophisticated and forward-thinking image.
As a newly appointed brand ambassador, Zhang Linghe expressed his enthusiasm for working with Gucci’s creative director, Sabato De Sarno. He stated, “I am captivated by the aesthetic world woven by the creative director, Sabato De Sarno, and I look forward to collaborating with Gucci in the future to bring more personal expressions of fashion and art, and to convey this unique aesthetic vision.” This partnership promises to bring fresh and dynamic perspectives to Gucci’s campaigns and collections.
Linghe recently showcased his affiliation with Gucci by attending the brand’s Cruise 2025 fashion show in London. His presence at the event not only highlighted his personal style but also reinforced his role as a prominent figure in Gucci’s narrative. As he steps into this ambassadorial role, fans and fashion enthusiasts anticipate seeing how his personal style will influence and be influenced by Gucci’s future collections.
Gucci’s strategy of aligning with influential stars like Zhang Linghe, along with Thai actors and singers Putthipong Assaratanakul (Billkin) and Gulf (Kanawut Traipipattanapong), and Chinese actor Song Weilong, demonstrates the brand’s commitment to cultural diversity and global appeal.
