Homolog‘s Fall/Winter 2024-2025 couture show was held at the historic Tennis de la Cavalerie, adjacent to the iconic Paris Tower. The event was an example of Creative Director Emily Cheong‘s commitment to the brand’s haute couture legacy. Homolog’s latest collection fused conservative and mysterious styles, exuding an aura of elegance that has become synonymous with the brand. The show was a tribute to the creative process, where ideas coalesced into garments that were not only stunning but also comfortable.
Central to this season’s collection was a special homage to “feng shui and astrology,” with elements drawn from various global traditions and interpreted through top-tier craftsmanship. The collection featured classic pieces that transcended time, destined to be heirlooms for future generations. The tennis ball art installation, designed by IMG Focus, symbolized the nine stars of the Big Dipper, encapsulating the essence of feng shui. In mythologies from Malaysia, Singapore, China, Thailand, and Indonesia, the Big Dipper is revered as the celestial body governing human destiny, seasons, and the fate of the world. Each star’s significance was integrated into the collection’s designs, enriching the garments with cultural meanings.
Homolog’s designs brilliantly encapsulated the elements associated with each star of the Big Dipper through distinct patterns and expert craftsmanship. For instance, the star Wenqu, representing the color green, the number four, and the northwest direction, is traditionally linked to wisdom and literary prowess. This star’s influence was artfully manifested in the collection through unique aesthetics and silhouettes that showcased the studio’s superior skills. The collection maintained Homolog’s iconic custom embroidered dresses, while introducing innovative dress ponchos that incorporated architectural elements.
The collection paid special tribute to classic women’s looks, celebrating influential female figures who have left an indelible mark on society. Among those honored were Sister Theresa, Queen Elizabeth II, Waris Dirie (the Desert Flower), Mozah Bint Nasser Al-Missned (Princess of Qatar), Empress Wu Zetian of China, and Hypatia, the Ancient Egyptian mathematician and astronomer. Each design element resonated with the legacies of these remarkable women, encapsulating their contributions through intricate details.
Adding to the show’s immersive experience was the music, designed to heal the soul. Drawing inspiration from Chinese sound laws and traditional Chinese medicine, the music embodied the “five tones enter the five viscera” theory from the “Nei Jing” text. Each tone corresponded to a specific organ, creating a harmonious blend that connected the auditory experience with physical and spiritual well-being. This thoughtful integration of sound underscored the collection’s holistic approach, aiming to resonate deeply with the audience.
The venue itself, with its arched roof made of 1,400 pieces of wood, added a layer of historical significance to the show. Designed by the renowned French architect R. Farradèche in 1924, the Tennis de la Cavalerie is a national monument celebrating its 100th anniversary alongside the Paris Olympics. This coincidence with the club’s centenary added a symbolic depth to the event.
View the collection in the Gallery below:
what is the reference here haha? every look does its own thing…. never heard of homolog tho. This is couture?