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Unfolding Innovation: Issey Miyake IM MEN Launch

Innovative design and international debut of IM MEN in London, Paris, Milan, New York, and Zurich

July 11, 2024
in Capsule Collections, Issey Miyake, News
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© Issey Miyake IM MEN Launch

IM MEN, the innovative menswear line from the creative quarters of Miyake Design Studio, is being brought to some of the world’s fashion capitals. Officially debuting in London in June 2024 and subsequently in Paris, Milan, New York, and Zurich the following month, IM MEN builds on the foundational principles laid by Issey Miyake’s design—a thoughtful exploration into the core and functionality of “a piece of cloth”.

© Issey Miyake IM MEN

The name “IM MEN” draws its inspiration from the “im product”, a brand under the ISSEY MIYAKE umbrella active from the late ’70s to the ’90s. This connection is not merely nominal but is deeply entrenched in the brand’s idea of creating practical products that resonate with the users. IM MEN is dedicated to crafting items with creativity, ingenuity, and a sense of discovery, maintaining a dialogue with the legacy of its predecessor while developing new universal aesthetics and practicality.

© Issey Miyake IM MEN

One of the standout collections under the IM MEN banner is the “FLAT” series, which features garments that can be completely flattened out, reducing storage space while maintaining style integrity. The series uses a novel fabric processing technique that allows pressed lines to act as guides for folding, ensuring that each piece—whether it be a jacket or a coat—maintains its form-fitting silhouette and distinctive edges when worn, yet can be compactly folded and tucked away into its integrated rain cover.

© Issey Miyake IM MEN

Conversely, the “AIR” series offers a lighter approach, focusing on the feel and fit of the garments. Employing a blend of hollow-fiber polyester and recycled plant-based polyester, this series provides a solution for those seeking comfort without compromise. The fabrics are engineered to be wrinkle-resistant and are remarkably light, creating an almost imperceptible feel on the skin. The AIR series deftly combines formal design elements with casual textures and patterns.

© Issey Miyake IM MEN

The “COMPACT SHIRT” series consists of shirts that can be folded into a compact size akin to a handkerchief, making them ideal for travel or minimal living spaces. The geometric design allows for a detachable collar, making the shirt versatile, while the pressed lines enhance it visually. The fabric chosen for this series is wrinkle-resistant with a soft and supple finish.

© Issey Miyake IM MEN

Take a closer look at the Issey Miyake IM MEN Launch collections in the Gallery below:

View Gallery 9 images
Tags: IM MENissey miyake
Pavle Banovic

Pavle Banovic

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