• Latest
Daniel Craig and Greta Lee Star in LOEWE’s FW24 Campaign

Daniel Craig and Greta Lee Star in LOEWE’s FW24 Campaign

July 15, 2024
NYFW Street Style Day 1: Spring Summer 2026

NYFW Street Style Day 1: Spring Summer 2026

September 12, 2025
AI-Powered Hype: Valentino x Vans Sneaker

AI-Powered Hype: Valentino x Vans Sneaker

September 12, 2025
Kate Barton SS26 Backstage Moments at New York Fashion Week

Kate Barton SS26 Backstage Moments at New York Fashion Week

September 12, 2025
PD-168

Peter Do Launches PD-168 Modular System of Dressing

September 12, 2025
Ed Sheeran and KidSuper Release the Play Capsule Collection

Ed Sheeran and KidSuper Release the Play Capsule Collection

September 12, 2025
Victoria Beckham Docuseries

Victoria Beckham Docuseries Premieres on Netflix October 9

September 12, 2025
Olivier Theyskens Establishes New Fashion House Boloria

Olivier Theyskens Establishes New Fashion House Boloria

September 12, 2025
Tim Burton

Tim Burton Brings Light and Darkness to Florence Biennale

September 12, 2025
Louis Vuitton Travels With Grace Coddington and Her Cats

Louis Vuitton Travels With Grace Coddington and Her Cats

September 12, 2025
Abaya

The Rise of the Modern Abaya: Tradition Meets Contemporary Fashion

September 12, 2025
Proenza Schouler Presents Spring Summer 2026 with Rachel Scott

Proenza Schouler Presents Spring Summer 2026 with Rachel Scott

September 12, 2025
Duran Lantink Introduces Fall Winter 2025 Campaign Duranimal

Duran Lantink Introduces Fall Winter 2025 Campaign Duranimal

September 12, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Daniel Craig and Greta Lee Star in LOEWE’s FW24 Campaign

Capturing the Essence of Personality Through Fashion in LOEWE's Latest Campaign

July 15, 2024
in Celebs, Fall Winter 2024.25 Campaigns, Loewe
1
Share on FacebookShare on Twitter
Courtesy of Loewe-Daniel Craig and Greta Lee Star in LOEWE’s FW24 Campaign

The new LOEWE FW24 global campaign, shot by renowned photographer David Sims, presents a stark and unembellished aesthetic. This blunt, crudely reductionist effort strips away props and artifice, focusing the photographic gaze on the subjects and what they wear as extensions of their identities. The campaign features British actor Daniel Craig and LOEWE Global Brand Ambassador Greta Lee, both captured against a plain white background, looking defiantly into the camera and embodying unfiltered essence.

Courtesy of Loewe
Courtesy of Loewe

Daniel Craig, acclaimed for his roles in films such as James Bond and the “Knives Out” series, channels the work of artist Richard Hawkins, whose collage of personalities inspired the collection. Craig wears knitted jumpers, cargos, leather blousons, boots, trainers, and embroidered pants—key pieces of the Americana-inflected collection—with a bravado and confrontational stance that brings these garments to life. His portrayal exudes a layered persona, melding his inherent charisma with the eclectic designs of LOEWE. Craig’s versatility as an actor is mirrored in the diverse styles he dons, each piece reflecting a different facet of his complex screen presence.

Courtesy of Loewe

Greta Lee, known for her critically acclaimed performances in “Past Lives” and “The Morning Show,” is depicted in various natural poses—sitting on a white stool, standing, and reclining on the floor. Her unkempt hair and lack of makeup give the impression of spontaneity, as if she arrived on set just moments before the shoot. Lee’s natural poise highlight the billowy volumes and the tension between structure and fluidity in the garments she models. Her understated beauty complements the masculine tailoring she dons, while stark lighting accentuates the botanical and trompe l’oeil prints, making them appear almost alive.

Courtesy of Loewe

By showcasing garments as integral parts of the wearer’s persona, LOEWE emphasizes the powerful interplay between fashion and identity, highlighting how clothing can both reflect and shape personal narratives. The stark simplicity of Sims’ photography allows the personalities of Craig and Lee to shine through, making a compelling statement about individuality.

View the campaign in the Gallery below:

View Gallery 11 images
Tags: campaigncelebsfashion photographyloewe
Anastasija Pavic

Anastasija Pavic

Related Posts

Ed Sheeran and KidSuper Release the Play Capsule Collection
Ad Campaigns

Ed Sheeran and KidSuper Release the Play Capsule Collection

September 12, 2025
Victoria Beckham Docuseries
Celebs

Victoria Beckham Docuseries Premieres on Netflix October 9

September 12, 2025
Timothée Chalamet
Ad Campaigns

Timothée Chalamet Stars in Lucid’s “Driven” Short Film

September 11, 2025
J.Crew Brings The Housewarming to 190 Bowery in New York
Celebs

J.Crew Brings The Housewarming to 190 Bowery in New York

September 11, 2025

Comments 1

  1. Shane NYU says:
    1 year ago

    love them both! great choice!

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.