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The inception of I’m Sorry was born out of Collins’ desire to create clothing that she would personally wear, translating her photographic vision into sartorial form. With the initial success and the lessons learned from her debut collection, Collins describes the 2024 relaunch as a more refined and cinematic venture. “I’m Sorry is like a film trilogy: I’m hiring a costume designer, and each drop is its own movie in the series,” she explains.
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In this relaunch, Collins has selected emerging designers who align with her aesthetic vision to collaborate on each drop. The first of these is Mimi Wade, known for her distinctive and bold designs. Each designer is invited to reinterpret I’m Sorry, blending their signature styles with Collins’ overarching themes. This collaborative effort ensures that every piece in the collection is not just a garment; it’s a story in itself.
Shop the Previous I’m Sorry by Petra Collins Collection:
Drop One of I’m Sorry by Petra Collins in collaboration with Mimi Wade is set to launch exclusively on SSENSE website and Mobile App on July 18, 2024. This highly anticipated release promises to captivate fashion enthusiasts and followers of Collins’ work alike. The collection will be a testament to the power of collaboration and the seamless fusion of different artistic visions into a cohesive fashion statement.
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Los Angeles-based visionary began her photography career at the young age of 15 and has since expanded her influence across various creative fields. From high-profile campaigns for major brands like Gucci and Nike to collaborations with pop icons such as Olivia Rodrigo and Rihanna, Collins has left an indelible mark on contemporary culture. Her work has been featured in prestigious publications and exhibited in renowned museums worldwide. As a bestselling author and an influential figure, Collins continues to shape global fashion and youth culture. We are excited to see how Collins and her selected designers will continue to expand the creative horizons with the I’m Sorry collection.
i love what Petra Collins is doing I am so happy they are making another drop! wow