Following the June announcement of their partnership, PUMA and global K-pop sensation Rosé from the South Korean musical quartet BLACKPINK are unveiling their first official campaign. Making a stylish debut, the campaign highlights the iconic PUMA Palermo, with Rosé showcasing the low-top sneaker in her unique fashion sense. Set against the vibrant backdrop of Seoul’s lively streets, Rosé dons classic “Cobalt” and “Black” colorways of the Palermo Vintage, emphasizing the shoe’s bright, playful hues and classic terrace gum sole.
PUMA’s collaboration with Rosé focuses on its celebrated catalog of iconic silhouettes, specifically under the “Rewrite the Classics” program. This initiative celebrates PUMA’s timeless footwear designs, reintroducing them to a new generation with fresh twists. In her ambassador role, Rosé will infuse her vision, voice, and unique style into PUMA’s global campaigns and storytelling. Fans can look forward to more creative reveals from this dynamic partnership later this year.
The PUMA Palermo is now available online and at PUMA flagship store, with additional colorways expected to launch soon. As one of the world’s leading sports brands, PUMA continues to design, develop, and market top-tier footwear, apparel, and accessories. For over 70 years, PUMA has driven sport and culture forward by crafting high-performance products for the world’s fastest athletes.
PUMA offers a wide range of performance and sport-inspired lifestyle products across various categories, including Football, Running and Training, Basketball, Golf, and Motorsports. The brand also collaborates with renowned designers and fashion labels, blending sport influences with street culture and high fashion. This unique approach has solidified PUMA’s reputation as a versatile and forward-thinking brand in the sports and fashion industries.
Rosé’s collaboration with PUMA promises to be a landmark partnership, bringing together her global influence and PUMA’s legacy. As they continue to unveil more from this exciting collaboration, fans and fashionistas can anticipate a fusion of cutting-edge style, music, and sportswear that will redefine modern fashion standards.
