Saint Laurent‘s Fall 2024 campaign, titled “#YSL55,” crafted by Anthony Vaccarello, presents a series of visuals captured by renowned photographer Gray Sorrenti. Featuring the magnetic presence of BLACKPINK’s Rosé and supermodel Bella Hadid, alongside Liu Wen, Frederic Bittner, Dominic Sessa, Kiko Mizuhara, and Penelope Ternes, the campaign blends elegance with a raw, intimate appeal.
One of the campaign’s standout images features Bella Hadid reclining on a plush pink bed, her relaxed posture complemented by rich textures of fur and lace, epitomizing the luxurious comfort that the brand is renowned for. Captured in a setting with soft, diffused lighting that adds a dreamy, ethereal quality, Hadid effortlessly embodies the refined aesthetic of Saint Laurent. Clad in sheer, delicate fabrics, her poised demeanor exudes sophistication, while the setting’s rich textures and muted tones amplify the collection’s elegance, highlighting Saint Laurent’s masterful blend of classic and contemporary design elements.
In the campaign video, Rosé of BLACKPINK adds a dynamic flair, lounging with a red lip, classic black sunglasses, black tights, and polished black stilettos. Her look, a familiar Saint Laurent silhouette, is brought to life with her confident presence. The choice of accessories and her relaxed demeanor encapsulate the brand’s signature style—elegant, bold, and unmistakably chic.
The close-up shots of models’ legs adorned in sheer, patterned hosiery and pointed heels bring a sense of intimacy and subtle sensuality into the campaign. These details, while understated, highlight the brand’s attention to texture and form, transforming everyday moments into high fashion statements.
Through the art direction of Anthony Vaccarello, the Saint Laurent Fall 2024 campaign is a masterful blend of elegance and intimacy. Gray Sorrenti’s photography captures the essence of each model’s individuality while showcasing the cohesive narrative of the collection. The result is a series of images that are not only visually stunning but also deeply evocative, reflecting the enduring legacy of Saint Laurent.
