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Italian Stories: Tod’s Fall Winter 24-25 Campaign

For this campaign, Tod's focuses on Italian classics, materials and craftsmanship

July 8, 2024
in Ad Campaigns, Fall Winter 2024.25 Campaigns, Tod's
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© Tod’s Fall Winter 24-25 Campaign / photography by Zoë Ghertner

Tod’s latest Fall Winter 24-25 campaign, titled “Italian Stories,” is all about the Italian lifestyle. Shot at the Villa Il Palazzetto in Monselice, the campaign is captured by the acclaimed Zoë Ghertner. The 17th-century residence, restored in the 1960s by architect Carlo Scarpa, provides a perfect setting for Italian values such as family, hospitality, and classic style.

© Tod’s / photography by Zoë Ghertner

This season, Tod’s revisits the traditional rules of saddlery, introducing an element of unstructured luxury. The collection includes the Gommino in its classic and Bubble versions, alongside the new Yorky model, with thin fringes that sway with each step. The Winter Gommino, both elegant and suited for urban life, is presented in luxurious suede and nappa leather.

© Tod’s / photography by Zoë Ghertner

The footwear range is expanded this season, with the addition of new sneaker models for both men and women. Women’s versions combine technical materials with vibrant colors, while the men’s sneakers, crafted in fine leather and natural hues, combining sporty aesthetics with luxury.

© Tod’s / photography by Zoë Ghertner

A highlight of the campaign is the evolution of the iconic Di Bag, featuring new models like the trunk with hand-sewn threads. The Di Bag family, including the Swing, Obo, and Folio versions, stays true to the traditional codes of saddlery. Additionally, the Pashmy project, integral to the men’s ready-to-wear line, has bomber jackets crafted from leather so fine it resembles the softness of pashmina.

© Tod’s / photography by Zoë Ghertner

Art, architecture, and design come together in the campaign, creating an atmosphere where Tod’s products are integral elements defining Italian style. This combination of spontaneity with luxury highlights a relaxed yet formal approach to everyday life, also focused on quality and craftsmanship.

© Tod’s / photography by Zoë Ghertner
Tags: ad campaignsFW24.25tod's
Pavle Banovic

Pavle Banovic

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