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Beauty & Comfort: Victoria’s Secret Dream 2024 Collection

Victoria's Secret Dream collection brings timeless elegance and innovative comfort

July 30, 2024
in Ad Campaigns, Behati Prinsloo, Candice Swanepoel, Emmanuelle Alt, Mayowa Nicholas, Victoria’s Secret, Videos, Womenswear
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Victoria's Secret
Courtesy of VICTORIA’S SECRET, Photography by Angelo Pennetta

American lingerie brand Victoria’s Secret has unveiled its latest collection, Victoria’s Secret Dream, which epitomizes the fusion of beauty and comfort. This collection, captured by the lens of renowned photographer Angelo Pennetta and styled by Emmanuelle Alt at Longleat House in England, presents a romantic and timeless allure through its campaign. Beauty is work of hair stylist Cyndia Harvey, and makeup artist Lauren Parsons.

Featuring a stellar cast including Candice Swanepoel, Devyn Garcia, Mayowa Nicholas, Taylor Hill, and the returning Behati Prinsloo, the campaign highlights the collection as well as the individual elegance of each model. The selection of Longleat House, with its historic charm, adds an ethereal backdrop, enhancing the collection’s romantic and glamorous appeal.

Victoria's Secret
©VICTORIA’S SECRET, Photography by Angelo Pennetta
Victoria's Secret
©VICTORIA’S SECRET, Photography by Angelo Pennetta

At the heart of this collection is the innovative Dream Angels® line, enhanced with Love Cloud™ technology. The line boasts ForeverStretch Lace™ and new Marshmallow Memory Foam bra padding, ensuring an unparalleled fit and comfort. This blend of the softest lace and cutting-edge foam padding aims to redefine the standards of intimate wear by providing both aesthetic appeal and everyday comfort.

The Victoria’s Secret Dream collection encompasses a wide range of products, including bras, panties, and sexy sleepwear like corsets, slips, babydolls, bodysuits, and cami-sets. Prices start at $44.95 for bras, $16.95 for panties, and $69.95 for sexy sleepwear, with sizes ranging from XS to XXL and bra sizes from 32A to 40G.

Womenswear
©VICTORIA’S SECRET, Photography by Angelo Pennetta
Womenswear
©VICTORIA’S SECRET, Photography by Angelo Pennetta

Janie Schaffer, Chief of Design and Creative Officer at Victoria’s Secret & Co., highlights the brand’s dedication to listening to their customers’ needs for everyday comfort. She underscored that the new collection addresses these needs while also bringing a new level of glamour and ease. This alignment with customer expectations and innovative design signifies Victoria’s Secret’s ongoing evolution and responsiveness to its audience.

Behati Prinsloo expressed her excitement about reuniting with Victoria’s Secret. She emphasized the campaign’s celebration of beauty and comfort, reflecting on the joy and nostalgia of being part of such an ethereal project. Her sentiments resonate with the campaign’s overarching theme of being comfortable in one’s own skin, which aligns perfectly with the collection’s promise of comfort and style.

Womenswear
©VICTORIA’S SECRET, Photography by Angelo Pennetta
Womenswear
©VICTORIA’S SECRET, Photography by Angelo Pennetta

The Victoria’s Secret Dream collection blends innovation with timeless elegance. The campaign, through its evocative imagery and the choice of Longleat House as its setting, captures the essence of the collection, promising a delightful experience for all who wear it.

Models chosen for the campaign will also appear in the 2024 Victoria’s Secret Fashion Show this Fall.

View Gallery 33 images
Tags: ad campaignsLingeriesupermodelsVideosWomenswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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