Bottega Veneta Winter 24 Campaign

Bottega Veneta Winter 24 campaign, under the creative direction of Matthieu Blazy is set against the barren landscapes of Utah and Nevada, emphasizing the interplay between desolation and the persistence of life. This choice of location highlights how, even in the harshest environments, life can find a way to thrive, reflecting the collection’s narrative of strength and introspection.

The campaign is a striking visual narrative, captured by renowned photographer Alec Soth. The campaign features an impressive cast of models, including Mamuor Majeng, Hejia Li, Imaan Hammam, Liz Kennedy, Penelope Ternes, Luke Clod, and Mariacarla Boscono, each bringing their unique presence to the imagery. The creative team behind had casting directed by Anita Elizabeth Bitton, hair styled by Duffy, and makeup by the legendary Pat McGrath. Production was managed by Untitled Project.

The collection itself features practicality and luxury, with pieces that are both wearable and expressive of high fashion. Key elements include the use of rich, tactile fabrics like bouclé wool and cashmere, and Bottega Veneta’s signature intrecciato technique, which appears not only in accessories like bags but also subtly in clothing pieces. The color palette is dominated by deep, earthy tones such as burnt orange, fiery burgundy, and charcoal black, evoking images of a smoldering landscape transitioning into a new dawn.

A notable feature of the collection is Blazy’s exploration of shape and silhouette. This season, Bottega Veneta plays with the concept of “everyday monumentalism,” elevating everyday garments into pieces of art. The collection features oversized outerwear, structured shoulder lines, and intricate collars, creating garments that command attention without appearing ostentatious.

The campaign showcases reimagined versions of classic items like the Cabat and Andiamo bags, which, while maintaining their functionality, also serve as symbols of understated elegance. The inclusion of ceramics, glass, and stone in jewelry pieces further ties the collection to themes of resilience and timelessness.