Ferrari unveiled its Fall Winter 2024 collection with a campaign that explores the human body as both a powerful machine and a vessel of passion. The campaign, captured by fashion photographer Willy Vanderperre, his second collaboration with Ferrari, examines the visceral and dynamic aspects of the human form, capturing the raw energy and tension that define Rocco Iannone‘s latest collection.
Central to the campaign is the interplay of light and shadow, with Vanderperre using these elements to emphasize the intricate textures and bold shapes that characterize the collection. The portraits are a study in contrasts, where darkness meets shimmering hues, and solid structures give way to fluid, liquid-like surfaces. This visual narrative is a deliberate reflection of Ferrari’s brand ethos – where speed, power, and precision converge to create something more than just fashion: a living, breathing embodiment of primal energy.
The campaign stars Natasha Poly, Nyaduola Gabriel, and Rokas, who had already graced the Ferrari Fall Winter 2024.25 fashion show. These models embody the collection’s themes, moving through the space with a grace that is both intense and fluid, their interactions with the camera charged with emotion and ambition.
Set against a stark black backdrop, the campaign’s scenography is punctuated by flashes of red – Ferrari’s signature color – symbolizing speed and exhilaration. The simplicity of the setting allows the collection’s details to take center stage, with every curve, line, and texture meticulously highlighted. The Rosso Corsa mini dress, crafted from advanced tech-yarns, stands out as a symbol of this attention to detail, while draped satin and couture leather garments, raw-cut and sculpted, add layers of sophistication and power.
A key feature of the collection is its innovative approach to tailoring. Classic elegance is redefined through a modern lens, with pieces like the blazer featuring pronounced shoulders and a nipped waist that accentuate the body’s natural form. This juxtaposition of structure and fluidity is further exemplified in the use of special resin treatments on denim, giving the workwear fabric a glossy, glass-like finish that contrasts sharply with the softness of satin and the weight of leather.
Racing-inspired gloves, compact bowling bags, and ultra-soft GT bags continue the theme of sophistication combined with functionality. Unisex ballet flats, with their extra-flat soles, pay homage to Ferrari’s driving heritage, while stylish sunglasses with saddle leather details and futuristic contours evoke a sense of limitless potential.
Ferrari is doing an amazing job with their fashion collection! Bravo!